That cute cat video that got 10 million views for some reason can now generate money sooner and easier thanks to Google expanding its partner program.
YouTube supplies more than 4 billion views per day, and more than 60 hours of video uploaded every minute. That’s a lot of eyeballs fixed on millions of screens, and the people who create that content can now get paid for it.
Google has announced that it is making it easier for content creators to join its partner program. Users in 20 countries, including Canada, can enable their YouTube account to submit to the partner program and then be granted status once they “successfully monetize” at least one video. That means if someone can upload a popular video, they’ll be able to add advertisements and earn money on all subsequent videos.
Anyone who has been on YouTube since 2007 has seen these ads appear pre-roll, on channel pages, or over a video. However, that was often limited to the invitation-only partner program for users who often uploaded popular videos. A single viral video like David At the Dentist could also gain ads, but the time it took to submit for the partner program and wait for approval often meant that the early buzz from a video, which can be tens or hundreds of thousands of views, wasn’t monetized.
YouTube is now opening the gates to the partner program to make it easier for anyone to display ads on their videos and earn a share of the profit. Becoming a partner will still require creativity, and the full slate of benefits has not been added yet; however, it is now easier to earn that option. With partner status, YouTube members be able to:
- Earn money for original videos (cannot contain music or images that you don’t have the rights to)
- Customize their channel page to have banners
- Gain insight and tips for how to improve content and promote it
Source: YouTube via The Next Web